Marketing automation allows you to automate and measure marketing objectives through strategically designed workflows and obtaining an increase in operational efficiency and the enhancement of a database of contacts.
Inbound Marketing is a strategy that, through a series of tools, generates target contacts and transforms them into potential customers. These tools are many and are based, above all, on the creation of digital content capable of attracting and warming potential customers.
Inbound marketing is dedicated to those companies that not only want to generate more leads, but want to generate more sales closures and increase company turnover.
Inbound Marketing is a business approach that aims to attract potential target customers and convert them into actual customers.
To do this, there are multiple tools:
- the website
- content marketing
- email marketing
- social media
To convert website visitors into customers, you need to create a specific ad hoc plan with attention to every detail.